Project Information
Digital Marketing
Delivered 1760% Growth In Leads To Tostem India [A Luxury Aluminium Window & Doors Manufacturing Company]
Tostem India entrusted Technosoft Solution to generate leads for their aluminium doors & windows, like sliding, folding, awning, French, etc. To help the brand achieve these objectives, Technosoft Solution executed a performance-driven campaign over one year, which delivered a staggering 1760% growth in leads while registering a substantial reduction in the cost per lead (CPL).
Testimonials
I’m very happy with the good results we have received over the past three years, which has only made us invest more in their services. This is the second time I’m working with Technosoft Solution, which is a big team but works cohesively. Their skill level is good, and they make dependable partners.
Sandeep Mathur
Leader: India
LHT Asia
Results
April ‘22 vs March ‘23
Leads: 1760%
Delivered substantial growth in leads
Clicks: 1399%
Launched compelling ads, enabling visitors to click
CPL: 46%
Scaled the campaign while reducing the CPL
Key Strategies implemented
Advanced Keyword Research:
To effectively target our audience, we conducted in-depth research into user behaviour, competitor analysis, and the brand itself. This allowed us to identify high-intent keywords, specifically targeting users who were actively searching for luxury doors and windows.
Landing Page Optimization:
Recognizing the critical role of the landing pages in driving conversions, we implemented comprehensive optimizations. This involved enhancing various elements such as the headline, copy, user experience (UI/UX), and call-to-action (CTA) buttons. By creating a more engaging and persuasive landing page, we significantly increased the conversion rates.
Bidding Strategies:
To achieve our primary objectives, we employed a balanced approach between automated and manual bidding strategies. Our first objective was to maximize the lead volume, ensuring a steady influx of potential customers. Simultaneously, we focused on maintaining a desirable CPL by carefully managing our ad spend. This strategic balance enabled us to drive significant leads while optimizing costs.
Remarketing:
To re-engage with users who had previously interacted with the brand, we implemented a remarketing campaign. By categorizing visitors based on their recent activity, we effectively identified users in the consideration phase. Leveraging a combination of search and display ads, we strategically reconnected with these users, enhancing engagement and driving more conversions.
Style
We love working on tourism sites because their branding and photography is such a treat, and Cowichan’s was truly dazzling. Our job was to create designs to support the stories in their photos, and we did that through spacious pages, vibrant colours, and playful typography.
