Digital marketing

How We Ranked Metropolis Healthcare On Google Search

Metropolis Healthcare is a multinational chain of pathology labs and diagnostic centres that entrusted Technosoft Solution, a prominent SEO company in Jaipur, to increase the number of online appointments. We executed a comprehensive SEO strategy that increased the organic traffic from targeted keywords, attracting interested patients to the website.

Results

Jul ’22 – Dec ’22

• Top 10 SOV (Share of Voice): 135% 

  Increased the top 10 SOV from 17% to 40%

• # Ranked KWs: 215%

  Saw an improvement of 215% in top-ranked keywords

• Featured Snippets: 29 Keywords 

  Improved the CTR by ranking keywords with high search volume in Featured Snippets

Key Strategies implemented

• I: Keyword Research

  We set out to make an SEO strategy through keyword research that targeted transactional keywords such as “thyroid test cost” and “urine test,” and informational keywords like “high ESR symptoms” and “home remedies for diarrhoea.”

• II: Content Strategy

  Accordingly, we made a content strategy for transactional as well as informational keywords through service pages and informational blog posts. We also optimized the content to get keywords with hefty search volumes to rank on Google Featured Snippets.

• III: Local SEO

  We faced keyword cannibalization issues where the primary service pages were competing with the local service pages; for example, “Urine test” competed with “Urine test in Delhi.”. Our optimization efforts resolved this issue, and bots began picking the relevant pages for search queries.

• IV: Technical SEO

  We worked on technical ranking signals by optimizing the code, making the website mobile responsive, and adding a schema markup for pricing and FAQs. This directly helped in increasing the user experience and organic rankings.