Project Information
Web Development
About the Company
Ailm Estate is a premier Okanagan, BC, winery with a generational legacy, and a passion for creating wines that reflect the expression of their world-class terroir.
The objective:
- Develop a captivating and informative website that reflects the brand’s essence.
- Highlight the premium quality and unique story of the wines through engaging content.
- Ensure optimal user experience with intuitive navigation and responsive design.
- Establish SEO foundations to increase search engine traffic and drive future growth.
- Implement a fully responsive solution backed by WordPress CMS to empower the in-house team.
Services: Custom WordPress, User Experience Design, Web Design
PHASE 1
Prototyping
We love helping businesses launch a new branch or product, and in this case it was both! The fourth-generation family-run Quail’s Estate Winery had added another vineyard, Ailm Estate, and was ready to introduce three tantalizing new wines to the world.
The focus of this web design project was on creating a small yet impactful experience to generate excitement and drive waitlist registrations. At the same time, we needed to ensure the family story was at the forefront of all content.
PHASE 2
Style
Ailm Estate came ready with strong visual branding and gorgeous photography. We worked with them on creating the perfect mood through bold use of the imagery, elegant patterns, and attractive layouts. The effect instantly evokes an intimate, premium look and feel.
PHASE 3
Bringing it All Together
The new Ailm Estate website is classy, engaging, and just a bit mysterious, all of which are key qualities for good marketing. It combines subtle hover and scroll effects with beautiful designs for a big visual impact. The Stewart Family story is present on every page, conveying the traditions and values behind the wines. And because it’s built with our flexible site builder plugin, Refoundry, it will be incredibly easy for their team to update for campaigns, products, and more.
