Search Engine Optimization

Increased Sales By 581% For Bajaj Mall (Online Store Launched By Bajaj Finserv)

Bajaj Finserv, one of Technosoft Solution longest-trusted partners, entrusted us with elevating sales for their virtual marketplace, Bajaj Mall. We set the stage by amplifying website traffic through the power of e-commerce SEO. As users organically discovered the website and products, the conversion prospects naturally surged. To fortify this endeavour, we meticulously crafted product pages that were not just informative but also captivating, ensuring a seamless path to sales.

The Challenges

Navigating the complicated ecommerce landscape, the platform faced a trifecta of hurdles: fierce competition among industry players, low organic visibility resulting in limited traffic, and optimization gaps affecting user experience.

Converting visitors to customers proved to be a persistent challenge, demanding both strategic content and seamless user engagement. Amidst these obstacles, the imperative lay in devising an SEO strategy that harmonized with business goals while addressing immediate needs of the website.

Results

FY 2022-23 (Q2) vs FY 2022-23 (Q4)

• Top 10 Ranked Keywords: 815% 

  Drove higher organic traffic and visibility

• Website Traffic: 582% 

  Increased traffic to the store organically

• Sales: 581% 

  Delivered a direct impact on revenue generation

Key Strategies Implemented

• Keyword Research and Optimization:

  We researched the keyword universe and identified relevant queries with high search volume. Leveraging what prospective customers were searching for, we optimized the product pages, while ensuring semantic keyword usage.

• Structured Data Markup with Product Schema:

  We implemented structured data markup using product schema to enhance the search engine’s understanding of product information. We also enabled rich snippets in search results, making the search results look more compelling and proving pivotal in increasing the CTR.

• Server-Side Rendering (SSR) Implementation:

  We introduced Server-Side Rendering on the Product Listing Page to improve page load speed and user experience. This improved mobile-friendliness as well as reduced the bounce rate. It also played a role in increasing user engagement.

• Merchant Listing Feeds Optimization:

  We optimized product listings for merchant feeds by ensuring accurate, compelling product information. Additionally, we utilized high-quality images, detailed descriptions, and clear value propositions to enhance product appeal.