Project Information
INDIAai
Utah Valley, USA
Social Media
2021
INDIAai – The National AI Portal of India
Meet the Client:
INDIAai – the first AI portal of India, is a joint venture by the Ministry of Electronics and Information Technology (MeitY), National e-Governance Division (NeGD), and NASSCOM. The portal is the knowledge hub on artificial intelligence and allied fields for aspiring entrepreneurs, students, and professionals.
The objective:
- Spread awareness and educate people about artificial intelligence in India
- Derive traffic on the website
- Increase reach and followers on social media platforms like Twitter and LinkedIn.
Challenge:
It was challenging to discover the target audience because artificial intelligence is not a very popular topic in India.
What We Did:
- Initially we focused on posting informative content – how AI is applied in numerous fields such as healthcare, education, medicine, agriculture, and even environmental conservation.
- We used topicals and numerous initiatives, such as #AIMadeADifference and #MythsAboutAI, to reach out to a larger audience.
- We also organised fun contest such as #brAInGames, #AIgames and #mAIthsNinja, which was a great way to educate the audience about AI and got the most engagement.
Results:
- Engagement and reach on all social media platforms increased by 80% in just two months without using any paid campaigns.
- There is a significant growth in the number of followers on Twitter, Facebook, LinkedIn and Instagram.
- The organic traffic of the website has also increased by 90%.
Clients Feedback
Technosoft Solution has done a phenomenal job managing our social media presence. Their creative strategies, engaging content, and targeted campaigns have significantly boosted our online visibility and audience engagement. The team is highly professional, proactive, and result-driven, always going the extra mile to deliver quality work. Thanks to their efforts, we’ve seen a remarkable increase in followers and customer inquiries. I highly recommend Technosoft Solution for their excellent social media services!