Project Information
Influencer Campaign for Invaluables
Delhi
Social Media
2021
Influencer Campaign for Invaluables
Meet the Client:
Invaluables is a wonderful social change initiative created by BBC Media action which aims at connecting the people of Bengaluru to their invaluable friends that they never knew existed- the waste pickers. #Invaluables
The objective:
- Drive awareness through influencer campaigns and amplify the messaging that brings social change
- Generate engagement for the campaign through a mix of influencer bursts
Platforms Used:
- Social media
What We Did:
A major chunk of the budget was allocated into influencer marketing supported by author-cricketer Robin Uthappa, comic and actor Shraddha Jain, and actor Swetha Changappa for amplification, resulting in garnering much needed traction
Results:
- A mix of bangalore based influencers gave our campaign a good visibility amongst the netizens of the city
- Shraddha Jain garnered the most traction towards the campaign and with the acronyms video campaign.
Clients Feedback
Technosoft Solution has been an incredible partner in managing our social media presence. Their expert team created engaging content, implemented successful campaigns, and effectively increased our brand visibility. With their strategic approach, we’ve experienced a remarkable boost in engagement and followers. The professionalism and creativity they bring to the table are unmatched. Their dedication has helped us achieve better results and stronger connections with our audience. I highly recommend their social media services!