Project Information
Digital campaigns
Meet The Client:
Mahindra Kabira Festival is an annual festival organized by the serene ghats of Varanasi: two full days of transcendental music that immortalize the verses of Kabir.
The Brief:
Engage nation-wide audience in branding exercises and build hype for the festival offerings; push delegate packages organically as well as inorganically; cover the festival for all of their social media channels.
The Challenge:
To reach out to the very niche target audience for this festival & urge them to buy delegate packages for a special festival experience.
Platforms Used:
Facebook, Twitter, Instagram, Google
What We Did:
From online+offline contests and giveaways to shout-outs from previous line-up of artistes, we built enough hype for the festival to get great traction and attract huge crowds for the D-day.
Results:
The festival saw the biggest indie artistes perform for a great turn-out & got featured on the country’s biggest music platforms!