Project Information
Lead Gen for Max Labs
Meet the Client:
Max Lab is a division of Max Healthcare, one of India’s largest Healthcare providers.
The objective:
• Drive appointments for Max Hospitals in Delhi NCR through speciality-wise campaigns for Orthopaedics, Oncology, Urology, Cardiology and Liver Transplant.
• Generate Enquiries for Max@Home through Sample Collection at Home and Physiotherapy at Home campaigns
Platforms Used:
What We Did:
• We built a thorough media plan for our TG residing in Delhi-NCR.
• We leveraged Google Search campaigns to generate leads and inquiries from this audience segment.
Results:
• The entire media efforts resulted in an average CPL of ~INR 1300 for Max Hospital BU and ~INR 300 for Max@Home BU.
Account Tower Campaign:
Duration – 31st Oct to 21st Nov 2020
Leads – 176 CPL – ₹1,346
Account – Max@Home Campaign:
Duration – 31st Oct to 21st Nov 2020
Leads – 658 CPL – ₹343