Project Information
Vi-John
Meet the Client:
VI-John is a household name in the field of personal care with a legacy of over 62 years.VI-JOHN roped back its brand ambassador the mega superstar Shahrukh Khan to promote their best selling Shaving foams in new variants via a TVC advertisement.
The objective:
The objective was to conceptualize, execute a high-impact campaign across Social Media Channels generating chatter around the TVC and Shahrukh being relaunched as a brand ambassador of VI-JOHN.
Challenge:
Leveraging avenues from TV to digital engagement, VI-JOHN recorded a increase in brand mentions during the campaign.
What we did:
● We leveraged the tagline “BUTTERY COOL EHSAAS” of the TVC with assets like songs, movie names of Shahrukh Khan and created a fun and engagement centric approach.
● The creatives were made leveraging the memes to make it fun,relatable and interesting for the TG.
● The creatives were made leveraging the memes to make it fun,relatable and interesting for the TG.
Results:
With an increased engagement on Social Media Channels, VI-JOHN also saw a significant increase in followers, Facebook groups and press articles sharing campaign-related content.
Leveraging avenues from TV to digital engagement, VI-JOHN recorded a increase in brand mentions during the campaign.